Compete Campaign

A Microsoft product team engaged MediaPlant to create new field readiness materials so its sales teams could better position the product against competitors in the enterprise device space. To simplify complex messaging and drive audience engagement among busy, on-the-go sales teams, MediaPlant created unique, illustrated competitive tools, using engaging comics style illustrations and communication strategy. We wrote, designed, and developed interactive, online training courses for competitive engagements, industry scenarios, partner programs, licensing, and general sales skills, which we integrated to work with Microsoft's online learning platform, and performed all development, testing and post-deployment services to ensure the training landed successfully. We also created posters, an interactive illustrated discussion guide, and a printed comic book-style sales guide, which were all well received by the sales field.