Engineering@Microsoft Visual Identity

Engineering@Microsoft wants to be the best place in the world for engineers to grow their careers. Their goal is to advance the development of transformative digital technologies by fostering collaboration among the disparate engineering teams within the company. To support their mission the group needed a cohesive visual identity along with a full-slate of foundational communications assets. MediaPlant worked with key stakeholders to determine and refine a global design aesthetic, and then created the visual identity—including color palettes, logos, type treatments, and sample executions for downstream materials—accompanied by a comprehensive style guide that provides usage guidelines for a wide range of scenarios. We then developed an internal portal to act as communication hub for the group, designing it to be an engaging storytelling platform which can be quickly and easily updated by the communications team.