Cloud eBooks for Small and Enterprise Business Audiences

Microsoft's US subsidiary developed a content strategy centered around four cloud messaging pillars, and needed compelling, business-focused content to engage customers around those topics. MediaPlant wrote and designed seven 12-page business value eBooks, explaining the benefits of cloud technology in real world business scenarios. Four of the eBooks were targeted at larger organizations, with language and storytelling relevant to Enterprise business decision makers (BDMs), and three were targeted at small to medium-sized businesses, written with individual business owners and small business BDMs in mind. We fully designed and illustrated each eBook with custom infographics based on the brand illustration style, and added unique visual elements for each specific audience.