Marketing Audience Campaign

Microsoft engaged MediaPlant to start a strategic conversation with marketing-focused business decision makers. Over a three-year period, MediaPlant worked with Microsoft to develop and execute a thought leadership program designed to help marketing business leaders understand the changing technology landscape. We conducted extensive qualitative research on the convergence of new technology trends and the business of marketing; wrote and illustrated a strategic 5-part Microsoft sponsored white paper series complete with unique infographics and customer stories; developed a set of Microsoft technology-focused messaging decks addressing the current challenges of Chief Marketing Officers (CMOs); and fully managed and executed a year-long content campaign, which included writing, designing, and placing articles and infographics in internal and external marketing channels including trade publications, websites, blogs, and industry organizations.