Xbox Press Portal

The ID@Xbox team engaged MediaPlant to create a self-service portal to support the program’s independent game developers by enabling them to promote upcoming releases during premier events like E3. The portal allows studios to upload game information, related assets and other promotional materials, which are vetted by a site admin and then published in a searchable format to facilitate press access. Hosted on Azure, the site includes an admin dashboard for reviewing and publishing uploaded game information as well as a secure page for studios to upload, review, and edit their information. Search functionality and game profile pages are primarily used onsite at the event center, so the site is optimized in anticipation of slow event wi-fi. The portal is refreshed for each new event through the year, with previously uploaded games stored in searchable archives.